Pappa, you matter!

PAPA (People Against Parental Alienation) is a UK-based support and advocacy organisation founded in 2016 by Simon Cobb in the UK. It helps families affected by parental alienation, offering free online resources, support groups, and paid "Plus" membership options for guidance through family court processes.

This was a project that our creative director was very passionate about, having gone through a very difficult divorce himself. “No matter what the circumstances, children should always come first in a family split. Unfortunately that doesn’t always happen, and that’s why I felt so strongly about this particular brief – which we eventually offered for free” explains Dale Evans.