About
We are a different kind of packaging & branding agency who specialise in helping brands to stand out and be chosen. We are creatively led and all our clients work directly with our Creative Director from project inception through to launch, offering a sharper, more personalised service. Our offer includes brand strategy, brand creation, naming, brand identity and packaging design.
Dale Evans
Founder/Creative Director
Dale is an award winning creative director with over 26 years of experience in some of the top global packaging and branding agencies including Design Bridge and Jones Knowles Ritchie.
He has worked in London, Australia and Singapore but has now settled in Stockholm, Sweden. He’s collaborated with agencies such as Neumeister Strategic Design and Silver.
Some of Dale’s previous clients include: Spendrups, Orkla, Unilever, Mondeléz, Heineken and Diageo to name but a few.
Hambaly Senin
Partner/Strategy Director
Hambaly is a creative strategist and brand leader who likes getting to the messy bit of the problem.
Over 20 years across agencies including Design Bridge, OgilvyOne and Elmwood, he’s worked across brand, packaging, experience and communications for brands including P&G, Unilever, Red Bull, IHG and Kellanova.
He’s spent that time making complicated things simpler, and making simple things more interesting. He’s at his best when the brief is fuzzy, joining strategy, ideas and work that moves brands and businesses forward.
Huey Lau
Design Director
20+ years in design has taken Huey from Melbourne studios like Hoyne Design and Canyon to Singapore, where curiosity and a healthy “why not?” attitude led her to agencies including Cowan and NiCE Singapore.
She believes good design starts with good insight, loves sniffing out the white space, and gets a real kick from partnerships that make the work better.
Now back in Melbourne, she’s a proud mum to an angsty teen, occasional nature-spotter, and firm believer in the occasional art of doing absolutely nothing.
Frida Fräjdin
Client Director
Frida has 16 years of experience as a project and production manager and has previously worked with some of Swedens top design studios such as BVD, Brand Union, and Neumeister Strategic Design.
Frida’s previous clients include Arla, Canon, Electrolux Home, H&M, IKEA, Spendrups, Swedish Match and The Absolut Company to mention a few. Frida loves structure, and definitely acts as the left side to Dale’s brain, ensuring they provide the perfect balance of creativity and logic.
We have developed a unique business model by combining our global network of top class freelance talent and technology. This allows us to produce exceptional creative without the overheads of a large studio - providing exceptional value to clients without compromising on quality.
We can curate dream teams of creatives from all around the globe to suit your individual needs. We are not only flexible but great value for clients with tighter budgets. We also offer alternative solutions for start-ups. Our clients don't pay for a fancy office - only for the perfect team.
