Dairy Farm in Hong Kong currently have a new objective to create new private label (category specific) brands that are more relevant to consumer need states. They want these brands to look more appealing and less like private label, in order to compete with national brands. They aim to offer better value for money and in turn drive sales.
We were asked to create a brand identity and packaging for a new range of cleaning products for Dairy Farm (Hong Kong). The 99.9% Antibacteria message needed to feature strongly in the brand identity, and the design had to look like "it meant business".
Our solution was inspired by the power of a shooting arrow - cutting through grease and grime. By creating a clear system and hierarchy we have enabled the local team to adapt the design across their larger range of products with ease.