Frooots! is a fruit cordial designed for the Singapore market. Sales had been low despite BTL activity and market share continued to be much lower versus the key competitor Ribena.
We uncovered a key insight that consumers were looking for a more healthy alternative to offer their kids, which tasted good BUT had no added 'nasties'.
Our solution creates a design with more shelf impact and appetite appeal and communicates the health benefits of no preservatives or colouring.