Loud and Clear!
Singani is the national spirit of Bolivia made from white Muscat of Alexandria grapes. It has always had quite a conservative image. Tierra Alta wanted to launch their award winning spirit to the London market and appeal to a more youthful consumer.
It is also known as an altitude product and according to regulations can only be made from vineyards that are planted at elevations of 5,250 feet or higher.
This idea inspired our tall bottle structure along with our bold brand identity, where the A’s become the mountain peaks. Our choice of name is derived from the Llama which is native to the region and our tagline Loud & Clear expresses both the bold design and also the purity of the product.