Neat is the brainchild of Matt Parfitt and Jo Wallis who have set out on a personal drive to create a clean, nutritious and gluten free diet that has resulted in their own improved health and wellbeing. They wanted to take this one step further and share their passion for clean, honest food with the launch of Neat - freshly prepared meals that are gluten free, nutritionally balanced and respectful to the environment.

The target consumer is anyone looking for convenient gluten free meals. The time poor looking to save time whilst still being able to achieve a nutritionally balanced diet. Oh and did we mention their packaging is also eco friendly and appeals to anyone with environmental concerns.

Our solution includes brand identity, packaging and brand world design. The identity has an relaxed feel with a sense of wit - the counter of the ‘A’ changes according to the touchpoint in which it is applied. Witty titles such as ‘Chilli Chilli Bang Bang’ and ‘One Flew Over the Couscous Nest’ bring a smile to the mind of the consumer. The secondary typeface is a nod towards paper cut letters, and together with the hand drawn illustrations and craft paper backgrounds, give the brand an eco-friendly and approachable feel. The products will be sold exclusively as an online product via the website and app in the coming months. Check out their instagram for more information #neatfresh_gf