Coming Out Top

Dairy Farm in Hong Kong currently have a new objective to create new private label (category specific) brands that are more relevant to consumer need states. They want these brands to look more appealing and less like private label, in order to compete with national brands. They aim to offer better value for money and in turn drive sales.

SnapMax is a brand for Dairy Farm's snacking category. The brand represents big flavours and variety. A new product range for rice crisps was being developed to drive the whole snacking experience.

We were asked to communicate Snack Big, Snack Bold.

Our solution takes inspiration from Pac-Man, with the idea of the holding shape snacking on the healthy ingredients. Bold typography and a rich colour palette ensured maximum shelf impact, and created a modern feel for the range.